2010-03-13
03:25:57
03:25:57
Lauren pratar om linjen hos kohl's
"It's very much a California brand. It's all about incorporating new trends and putting
our own twist on it — relaxed cool without trying to hard," she told MTV News at a
press event for the line, adding that there's a piece in her collection for every occasion.
"I have a few [favorite pieces] ... a favorite piece for what? You have to dress the part!
" she laughed. "I do a lot of basics, so we have a great blazer, a high-waisted black skirt
and biker jacket and all those pieces can be traded throughout ... it's a lot of layering,
a lot of switching-up, so you can get more mileage." There's a reason the line is very
feminine — LC only has plans to design for the ladies. "I'm not a boy," she joked, adding
she's too "selfish" to design clothes that she can't wear herself.
" she laughed. "I do a lot of basics, so we have a great blazer, a high-waisted black skirt
and biker jacket and all those pieces can be traded throughout ... it's a lot of layering,
a lot of switching-up, so you can get more mileage." There's a reason the line is very
feminine — LC only has plans to design for the ladies. "I'm not a boy," she joked, adding
she's too "selfish" to design clothes that she can't wear herself.
And while there were probably other retailers clamoring to get LC's designs in their stores,
she had a very specific reason for working with Kohl's. "They're very accessible. They're
everywhere and they're online and they're affordable," she explained. "It was a fun way for
me to work with a really great company and to say, 'This is what I think is going to be in
in a couple months' and 'This is what I'm gonna wear at a great price point and great quality.' "
she had a very specific reason for working with Kohl's. "They're very accessible. They're
everywhere and they're online and they're affordable," she explained. "It was a fun way for
me to work with a really great company and to say, 'This is what I think is going to be in
in a couple months' and 'This is what I'm gonna wear at a great price point and great quality.' "
F A N C Y
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